We were tasked to create a premium and intimate hangout styled mixer for the launch of the Mara Coin with references that appeal to the Tech industry professionals and guests.
The Exposé Plan
After researching and understanding the tech market, trends, and what the competitors were doing, we decided to create the ‘Maraverse’. This would be an immersive experience to the world of the Mara brand and the services they offer. Taking inspiration from the Marvel Movie ‘Doctor Strange In The Multiverse Of Madness’, we had two universes. The first was more like the launch pad into the other universe with cocktail tables, an experience booth and our exquisite bar. You get served and then ushered into the main event hall with a floating stage, a dimly lit intimate sitting area, and soft music to set the tone. This all black attire intimate immersive experience for a tech product launch, was a hit as it was attended by top celebrities and tech influencers.
The event saw the turnout of top celebrities and leading industry personalities who had a wonderful time engaging with the brand and celebrating the service offerings.
Much buzz was created in the digital space as well through posts and stories shared from the event.
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