The  Exposé Plan

We transformed the Celebrations store into 
the ultimate Art of Indulgence space that highlights the Baylis & Hardings AW22 collection while introducing/reminding new and existing customers of the variety of gifting options available at the Celebrations store with focus on the need to indulge. We gave the guests a totally immersive experience with creative branding, a bathtub photo area, a colorful array of balloons and witty notes, beautifully wrapped gift boxes, all the way to the main hall that looked a lot like  a luxury lounge. The guests were entertained with music from the lovely Aramide, got a mani-pedi, good food and drinks, and lived through the Celebrations story to their partnership with UK’s Baylis & Harding.