Celebrations X Baylis & Harding Launch
To mark the partnership between Celebrations and Baylis & Harding, we were tasked to create the ultimate self indulgence experience.
The Exposé Plan
We transformed the Celebrations store into the ultimate Art of Indulgence space that highlights the Baylis & Hardings AW22 collection while introducing/reminding new and existing customers of the variety of gifting options available at the Celebrations store with focus on the need to indulge. We gave the guests a totally immersive experience with creative branding, a bathtub photo area, a colorful array of balloons and witty notes, beautifully wrapped gift boxes, all the way to the main hall that looked a lot like a luxury lounge. The guests were entertained with music from the lovely Aramide, got a mani-pedi, good food and drinks, and lived through the Celebrations story to their partnership with UK’s Baylis & Harding.
Event saw the turn out of top celebrities and influencers who graced the event, indulged in various activities and purchased products at the end of the evening.
Much buzz was created in the digital space as well through posts and stories shared from the event through our influencers.
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