Felabration
The Brief
The brief for Felabration was to create a unique experience that mirrors the life and legacy of the icon; where attendees can be transported to a time that tells the story of the legend, Fela Anikulapo Kuti.
The Exposé Plan
Following the African adage that says ‘Charity Begins At Home’, the team agreed that nothing is more intimate than your private life and thoughts. Before the man Fela, there was a family unit that nurtured and influenced who he was and vice versa. We finally settled on recreating his bedroom down to the little details with the help of his family members who knew him and grew up with him. To bring our idea to life, the team visited Fela’s bedroom and it inspired the identical set up at the event.
The Results
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The setup was so iconic, it moved the guests to tears and gave them a deeper sense of appreciation for the man that he was.
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The setup made headlines as images of it were splashed across all major news platforms in Nigeria.
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Local and international appreciation for ideation and execution.
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