Leadway Leather Fair
The Brief
The Lagos Leather Fair is a gathering of fine leather lovers from all over Africa under one roof to network, connect, and shop. With Leadway being one of the official sponsors of the 5th edition, we were tasked to create an experience booth that tells the Leadway story.
The Exposé Plan
Nothing says assurance as self-possession and opulence, and true to that, our experience booth mirrored a luxury sitting room, with expressive artifacts, paintings, and a beautiful bar. The highlights were the rich leather couches and a shoe shiner to give your leather shoes a good buffering as you play games and engage with others. The two day event saw an array of top personalities, celebrities, and guests who couldn’t resist coming over to chat and be refreshed at the Leadway Lounge with special shout outs.
The Results
01
02
03
04
05
06
Several mentions of the Leadway Lounge on social media.
01
02
03
04
05
06
Over 200 new customers
01
02
03
04
05
06
A special shout-out video at the lounge by Vannesa Jones and other top celebrities.
Join Our Team
Copyright Exposé Marketing Limited 2023
Sign up to our Fresh Exposé Newsletter
To receive our Fresh Exposé Newsletter, please provide your email address. This is only used for our newsletter - you can unsubscribe at any time by clicking on the newsletter link.