Fearless Auto Fest Ibadan
For the second edition of the Fearless Auto Fest, we were tasked with mapping out the entire arena and creating a high energy experience for the audience and participants.
The Exposé Plan
The Auto Fest has been dubbed to be the most adrenaline fuelled event for the brand since the success of the first edition, it was our mission to drive that message even more this time. We created the Fearless Thrill Zone with the perfect high energy arcade. The brand ambassadors were decked in Formula One style outfits, the tracks were neatly painted to ensure a clean and safe racing experience for the drifters. There was an engagement area that hosted guests to experience different kinds of games and fun activities like the branded card and board games, virtual reality, video games and refreshment were served to the attendees from the mobile bar created solely for the event. At night, the arcade was transformed into a concert where the ultimate drifter was crowned and various artists like Brymo took to the stage to entertain the audience.
40% more turnout this year, compared to last year.
Everyone who attended the event praised the organization and experience of this year’s edition. A successful hashtag on social media.
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