Rick Ross x Davido Live In Lagos
Leverage the Rick Ross Davido Concert to create a unique experience for ALAT by Wema while spreading brand awareness, brand presence and recruiting new account users to the platform.
The Exposé Plan
We created and deployed an experience area that consisted of a smilebooth, games area and karaoke booth. Apart from creating an effective brand experience, we also came up with reward mechanics and modalities. We got to work researching what audiences would love to have at a music concert beside the concert itself. We settled on the fact that most people that will be attending this event aside from their love for Davido & Rick Ross, are either music lovers or aspiring musicians themselves. The tunnel idea to take the attendees through the different engagement points was a colorful delight with the karaoke booth, the smile booth, video games, where they get to participate to win free gift items.
2000+ guests were engaged at the setup.
52% conversion rate of all engaged attendees.
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