The Brief

Wardchat was set to launch its first-ever social app designed to foster meaningful conversations about politics at the grassroots level. With the youth’s growing disconnect from politics and decision-making, we were tasked with developing a targeted marketing strategy to drive acceptance, engagement, and conversion for the app’s launch.

The Exposé Plan

We ideated, conceptualized, and developed a comprehensive digital, media, and PR-led event for the app’s launch. The strategy involved leveraging brand-aligned influencers to promote the app across social media platforms such as Twitter, Facebook, and Instagram, generating brand awareness. To establish the app’s authenticity, we conceptualized and managed the production of a TVC, which was amplified on YouTube and major media platforms like Channels and TVC News.

To drive conversions, we organized a PR-driven media event, bringing together prominent party members, students, the press, and key stakeholders for a live app launch. Guests at the event were encouraged to download and use the app immediately. Following the event, we continued to drive app downloads and foster ongoing engagement through targeted digital campaigns across social media platforms.

The Result

The App Launch was a resounding success, drawing influential professionals and sparking widespread enthusiasm. This achievement was evident in a 20% surge in app downloads and a strong digital presence, reinforcing the brand’s position in the conversation.