The Brief
Martell challenged us to craft an unforgettable celebration that honored its rich heritage and exceptional craftsmanship in the world of cognac. The experience was designed to immerse guests in the brand’s signature elegance and sophistication while deepening their appreciation for the tradition behind every bottle.
The Exposé Plan
To bring the theme, “Uncorking a Cognac Experience,” to life, we designed an event that merged immersive brand education with high-energy entertainment. Guests were greeted with fire-eaters and ushered into spaces featuring iconic elements like the Swift Barrel and Manifesto Wall. The event unfolded across three distinct spaces:
- SKU Space: A storytelling wall showcased Martell’s three SKUs with visually striking props.
- Your Martell Your Way: A DIY cocktail station encourages personalization, adding a playful, interactive touch.
- Legacy Lounge: A mix of Martell’s timeless aesthetics and Port Harcourt’s cultural elements created a perfect blend of tradition and modernity.
The night transitioned into an electrifying club experience with live DJ battles, thrilling artist performances, and signature serving rituals, keeping the energy soaring.
The Result
Martell PH delivered an unparalleled blend of elegance and vibrancy. The event resonated deeply with attendees, driving widespread online buzz and reinforcing Martell’s premium lifestyle identity
