The Brief

At the 2025 edition, Martell didn’t just want to be seen, but to own the moment. As an official sponsor and the lead host of the after party, the goal was simple: show Martell’s bold personality while creating memorable experiences for some of the most influential guests in the entertainment industry..

The Exposé Plan

 Exposé leaned into the spectacle. A Glambot station captured red carpet slow-motion clips that guests couldn’t stop sharing. Roamer cameras followed the crowd, handing out branded video contents in real time. The Martell Legacy Lounge was more than a photo zone. It was an atmosphere—elegant and completely on brand.

Setup was no small feat. Our team had about an hour to transform the venue once the award ceremony wrapped. That meant everything had to be prepped behind the scenes and installed with precision. The cocktail bars, lounge chairs, signage, risers—it all came together right on time.

The Result

Exposé brought Martell’s vision to life at the 2025 AMVCA with an activation that blended prestige, creativity, and real-time engagement. Through standout features like the Glambot, Roamer Cameras, custom cocktail bars, and the Legacy Lounge, we transformed Martell’s presence into an interactive experience that felt both premium and personal. Our team managed a seamless one hour venue turnaround, keeping the energy high and the brand visually at the center of the celebration.

The result was more than just foot traffic. We drove high-value content that trended on social media, amplified Martell’s share of voice, and turned celebrity moments into branded storytelling. By the end of the night, Martell wasn’t just another sponsor. It became the brand everyone remembered,