The Brief

The goal was to introduce Inverroche Gin to the Nigerian market through an intimate, high-touch experience in Lagos. The client wanted the launch to feel exclusive, intentional, and centered on the brand’s story. Exposé were responsible for planning and executing the event from start to finish.

The Exposé Plan

Setup began with floral décor, a media wall, and a branded product display. The layout followed a banquet-style seating with greenery overhead and carefully placed centerpieces.

Guests were welcomed with a classic cocktail, guided to their seats by trained hostesses, and taken through a guided tasting experience featuring Inverroche’s key SKUs. Each course was paired with a custom cocktail and brand storytelling, delivered in-person by Jess Haines. 

The Result

The experience was elegant, immersive, and well-paced. Guests engaged with the brand at every turn—from the welcome drinks to the product storytelling. The atmosphere felt warm and effortless, even as the schedule moved with precision. The brand’s first moment in Lagos left a clear impression: Inverroche knows how to show up, and it does so with style.