The Brief

Leadway created the Hersurred platform to do more than simply show up at its 2025 event. The vision was to build a space where women felt genuinely supported and seen. It aimed to foster empowerment, spark meaningful connections, and create moments of shared joy that went beyond the event itself.

The Exposé Plan

The setup was designed to feel both elegant and expressive. A Manifesto Wall, a Legacy Wall, and a photo area turned the space into something more than decorative—it invited women to share stories, affirm each other, and take pride in their personal journeys. The photo area added a visual rhythm that flowed with the energy in the room.

The Result

The experience made guests feel genuinely connected and inspired, turning curiosity into real engagement. Highlights like the Manifesto Wall and photo-friendly activations encouraged over 400 tagged posts and stories, spreading the Hersurred message beyond the event space. The thoughtfully designed tasting moments and interactive walls stood out, sparking conversations both on-site and online. By the end, guests didn’t just attend—they shared, celebrated, and carried the brand’s vision of empowerment into their networks, making Hersurred one of the day’s most memorable and talked-about features.