The Brief

Dove set out to create a destination that would bring its care philosophy to life beyond traditional retail. The goal was to build a space where consumers could explore products, understand routines, and connect with the brand on a deeper emotional level. The experience needed to reflect Dove’s values of self confidence, inclusivity, and real beauty.

Our Plan

We designed the Dove Experience Centre as an intimate world of care. We mapped a full customer journey that moved from discovery to trial to advocacy. Each zone was planned to help shoppers touch, feel, and understand how Dove fits into everyday skincare needs. We built an environment that was bright, welcoming, and informative. Brand ambassadors played a key role by offering personalized consultations and guided product education. A soft launch moment with influencer support and real time digital amplification created early momentum and social buzz.

What We Executed

We set up the Lagos and Port Harcourt centres with curated product displays, personalized touchpoints, sampling stations, branded assets, themed costumes, and reward mechanics. The spaces were built for real hands on trial. Consumers could test products, get advice, and explore full care routines. Incentives such as bundles, gifts, and monthly spa prizes encouraged repeat visits and stronger conversions. Influencer led coverage and social props amplified reach and encouraged user generated content.

The Result

The Dove Experience Centre became a warm and engaging touchpoint for both individuals and families. Shoppers spent more time interacting with products and asking questions. The soft launch generated strong online visibility and positioned the centre as a must visit care destination. The reward mechanics drove meaningful sales. The hands-on approach gave Dove deeper emotional resonance and inspired advocacy among beauty lovers and parents. The centres successfully brought the Dove promise to life in an experiential way consumers could feel and share.