The Brief

Chivas Regal entrusted us with designing a luxurious and immersive event that captured the brand’s ethos, “I Rise, We Rise,” while reflecting the dynamic persona of its audience—the Hustle Gen. Hosted in Lagos and Port Harcourt, the experience seamlessly blended sophistication and ambition, bringing the brand’s vision to life.

The  Exposé Plan

We curated an unforgettable experience for the Hustle Gen, seamlessly blending technology, art, fashion, and music to redefine success and its connection to Chivas Regal’s culture and vision. Guests immersed themselves in various Experience Rooms, including the Chivas Product Showcase, the Art Room, a Podcast & Music Booth, and the Drip Booth for creative styling. The event reached its peak in the Feel Chivas Party Room, featuring electrifying performances and a headline act by Crayon.

The Result

The Chivas Palace event was a vibrant celebration of culture, creativity, and connection that left a lasting impression on attendees. The audience was deeply engaged through interactive setups and compelling storytelling that brought the Chivas brand ethos to life. Post-event, the buzz created by user-generated content, influencer shares, and media coverage amplified Chivas’ message of “I Rise, We Rise,” establishing it as a premium lifestyle brand.