The Brief

Celebrations Nigeria and its beauty partner, Baylis & Harding had just announced a collaboration, and to celebrate, we were asked to create the ultimate self-indulgent experience.

The Exposé Plan

We transformed the Celebrations store into a haven of indulgence, where every corner whispered luxury and every detail beckoned guests to revel in the Baylis & Harding AW22 collection. This was more than just a showcase; it was an invitation for new and loyal customers alike to rediscover the joy of gifting, with each item serving as a reminder of the pleasures that await when we allow ourselves to indulge.

Guests were welcomed into a sensory experience with the creative branding, a playful bathtub photo area, whimsical balloons, and beautifully wrapped gifts set the tone. The main hall, styled as a luxurious lounge, exuded elegance. Aramide’s soulful music filled the air as guests enjoyed mani-pedis, exquisite food, and drinks while exploring the Celebrations story—a cultural collaboration between Nigeria and the UK’s Baylis & Harding. This event was a true celebration of luxury and indulgence, blending London’s charm with Nigerian warmth.

The Results

The event drew a glittering crowd of top celebrities and influencers, who arrived in style and immersed themselves in the evening’s delights. They participated in various activities, each moment brimming with excitement and indulgence. As the night drew to a close, many left with purchases in hand, a testament to the appeal of the experience.

The magic of the evening didn’t end there; the buzz spread like wildfire across the digital space. Influencers shared captivating posts and stories, amplifying the event’s charm and sparking widespread excitement online.