Rite Foods Eko Miami Colors Of Life

The Brief

In continuing the legacy of Lagos hosting Africa’s Longest Beach Party, Rite Foods identifies a space where they can give back to their customers as well as grow their visibility and sales.

The Exposé Plan

Managed and organized all Rite Foods’ plug-in event areas and the engagement activities therein. We had the different activity points and games to keep the guests entertained with guest appearances for celebrity DJ JimmyJatt, Teni, and Falz.

…The festival culminated in a  burst of colors similar to that of the  Holi festival in India.

The Results

The festival was a success with various brands from Rite Foods being displayed and experienced by guests.

There was also an instance increase in sales and awareness for the brand by beachgoers by 350% in the weeks following the activities.

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