Leadway Trace Live With MI
The Brief
Create a music focused Leadway experience point to celebrate the headliner of the night, MI Abaga.
The Exposé Plan
MI being an artist that has had a long and illustrious career in the Nigeria music scene, we decided to introduce the new generation to his songs from way back and give his long fans a chance to relive their fondest memories of him with a karaoke session of all his songs. With our recording studio-style booth design, we had his music lovers doing their best impression of MI, singing along to his music, and connecting with other MI fans to win amazing prizes.
The Results
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The experience booth had the highest number of engagements over other brands.
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New customer sign ups
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UGC on all social media platforms.
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