Leadway International Day of Happiness
The Brief
In appealing to the need for a world filled with so much stress, Leadway as a brand required that we help create an escape route for her customers in experiencing a happy place.
The Exposé Plan
Ideated, organized, and managed the celebration of the International Day of happiness.
The Results
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The event was colourful and the guests truly experienced the happy ambience that further connected them to the brand emotionally.
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