Develop a launch campaign plan for ECI; a GBF, with funding from the Coca Cola Foundation initiative to empower & educate collectors, aggregators and guests on the dangers of improper disposal of plastic waste and how to convert it into revenue.
The Exposé Plan
The campaign was executed physically and digitally with an awareness campaign in the digital space and a Hybrid launch event in Lagos with notable speakers educating attendees and members of the press on the new initiative. Works from artists who work with recycled plastic waste were on display.
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