Dulux Tint Base Launch

The Brief

To come up with activities to engage customers and staff pre, during, and after the launch event. Also, include mechanics for the various engagement points and activities.

The  Exposé Plan

We proposed an immersive experience that clearly demonstrates Dulux’s edge alongside interactive activities that communicates the brand benefits such that targets understand the ‘Value of Dulux Tint Base’ without a doubt. It was going to be a colour wonderland for everyone to enjoy and explore the world of Dulux Paint.

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