A Look at Exposé Marketing Solution’s Execution of Munch It Exclusive Dinner with Davido.

Every year, brands tap into the Valentine’s season, launching discounts, giveaways, and social media contests. But in a sea of promotions, how do you create something that sticks? Something that truly engages consumers, makes them feel special, and builds a lasting relationship beyond just February 14?

Munch It, Nigeria’s popular crunchy snack brand, did just that with an exclusive Valentine’s dinner featuring Nigerian music superstar Davido. The experience, executed by Exposé Marketing Solutions, wasn’t just another brand campaign—it was an experiential event that blended entertainment, exclusivity, and emotional connection.

For brands looking to stand out during the season of love, this case study offers valuable insights on how to create a unique experience that resonates with consumers.

Why Valentine’s Day Marketing Matters

Valentine’s Day is one of the most commercially significant celebrations worldwide. In 2023, Statista reported that consumers spent over $25.9 billion on Valentine’s-related purchases in the U.S. alone. While chocolates, flowers, and jewelry dominate sales, experiences have become a major trend.

People crave moments they can remember, whether it’s a romantic dinner, an adventure, or an interaction with their favorite celebrity. This shift in consumer behavior presents a massive opportunity for brands—not just to sell but to create lasting emotional connections.

That’s exactly what Munch It did with its Valentine’s dinner experience.

How Munch It and Exposé Created a Valentine’s Experience Fans Will Never Forget

Munch It could have gone the traditional route—offering discounts or running a simple giveaway. Instead, they raised the stakes by giving fans the opportunity to meet with an in chance to have dinner with Davido, an artist whose fan base is deeply loyal.

So, how did they pull it off?

1. The Power of Exclusive Access

One of the biggest drivers of engagement is exclusivity. People want what they can’t easily have. By giving fans the opportunity to have an intimate dinner with a superstar like Davido, Munch It created a high-value experience that instantly captured attention.

The event wasn’t open to just anyone. Fans had to participate in a campaign to win their spot, making it more special. This approach made the experience feel personal rather than just another mass marketing stunt.

2. Emotional Storytelling Through a Brand Experience

Consumers connect with stories, not just promotions. The Munch It Valentine’s Dinner wasn’t just about eating a meal with Davido; it was about creating a once-in-a-lifetime moment.

The winners were real fans, and their excitement was real. From the moment they received their invitations to the actual dinner, their journey was documented and shared on social media. This created a ripple effect—fans who didn’t attend still felt engaged by watching others enjoy the experience.

3. Multi-Channel Engagement and Content Amplification

A well-executed experience doesn’t end when the event is over—it lives on through content. Munch It and Exposé made sure the Valentine’s dinner was amplified across multiple platforms, including:

• Instagram & Twitter: Behind-the-scenes footage, influencer engagement, and real-time updates.
• YouTube: A recap video showcasing fan reactions and the overall experience.
• PR & Blogs: Media coverage extended the event’s reach, ensuring that even people who weren’t online during the event heard about it later.

This approach ensured that even though only a few fans attended in person, millions were engaged online.

How Other Brands Can Leverage Valentine’s Day for Consumer Engagement

Inspired by Munch It’s success? Here are five ways brands can create a powerful Valentine’s Day campaign that drives engagement and loyalty:

1. Create an Exclusive Experience (Not Just a Discount)

Instead of just offering 10% off, create an experience your audience will remember. This could be:

• A private concert or dinner with a celebrity (like Munch It did).
• An exclusive Valentine’s gift box that customers can win or purchase.
• A VIP event for loyal customers.

2. Leverage User-Generated Content & Storytelling

Encourage customers to share their love stories, special moments, or even creative proposals. Use hashtags and incentives to get them involved. Feature the best stories on your brand’s page, turning customers into brand ambassadors.

3. Partner with Influencers & Celebrities

Collaborating with an influencer or celebrity that aligns with your brand can boost engagement and credibility. For example:

• A fashion brand can collaborate with a style influencer for a Valentine’s Day lookbook.
• A food brand can work with a chef for a romantic dinner recipe series.
• A fintech brand can launch a “Finance & Love” series with a personal finance expert.

4. Make It Interactive & Social

Consumers love interactive experiences. Run quizzes, polls, or challenges related to love and relationships. For example:

• A “Love Language” quiz where users get personalized product recommendations.
• A Valentine’s trivia game with prizes.
• A “Couples vs. Singles” challenge, where users vote on the best Valentine’s Day experiences.

5. Extend the Love Beyond Valentine’s Day

Instead of limiting your campaign to just February 14, extend it for weeks or even the entire month. Offer continued engagement, such as:

• Special “Post-Valentine’s” deals for those who missed out.
• A Valentine’s photo contest that runs until the end of February.
• A follow-up loyalty offer for event attendees or campaign participants.

Creating Lasting Connections Through Experience

Munch It’s Valentine’s dinner with Davido wasn’t just about the moment—it was about building a deeper relationship with consumers. The experience made fans feel seen, appreciated, and connected to the brand in a way that traditional ads never could.

For brands preparing for Valentine’s 2025, the key takeaway is to move beyond the expected. Instead of just offering discounts, focus on creating memorable, emotionally driven experiences that consumers will talk about long after Valentine’s Day is over.

What’s Next for Your Brand?

To make your brand stand out during Valentine’s Day, Expose Marketing Solutions  is ready to create an experience that leaves a lasting impact.  Let’s get started today and like Munch It, you could be the brand that consumers fall in love with.